4 Must-Try Digital Marketing Trends for 2019

By Ziggle Tech

4 Must-Try Digital Marketing Trends of 2019

What are the biggest digital marketing trends of 2019? Check out this guide to find out.

Keyword(s): digital marketing trends 2019

Did you just start your own business? Want to put yourself out there?

If so, you'll want to invest in some marketing. You know what they say—in order to make money, you need to spend money! How else would people learn about your services?

Here's a tip—put together a digital marketing strategy. If anything, it's one of the best things that you can do to grow your brand. After all, almost everyone is online nowadays!

Want to learn more about the digital marketing trends for 2019? If so, you're on the right page! We'll be going over everything that you need to know below.

Keep reading to learn more!

4 Digital Marketing Trends for 2019 That You Should Know About

Working on your marketing strategy? Here are a few trends that you might want to familiarize yourself with!

1. Facebook Might Have Peaked

Facebook is the number one social media platform in the United States with more than 169 million users. What's more, is that 41% of its users are over the age of 65!

Despite that, its reputation seems to have fallen since the data breach in 2018. For one thing, its popularity has dropped significantly among the younger demographic.

Given that, you might want to think about who your target audience really is before using Facebook as a marketing platform—as it is, it might not be that effective for some campaigns.

2. Instagram is a Hit

Fortunately for Facebook, they have nothing to worry about as Instagram is doing incredibly well. With more than one billion users, it's one of the fastest-growing social networks in the world!

Ultimately, what this means is that it's good for business. You can easily promote your brand on the platform by creating an account—that way, you'll be able to reach potential customers from anywhere in the world!

3. Chatbots are Gaining Popularity

What are chatbots? They are computer programs that are capable of communicating with humans through the use of text chats.

Nowadays, more and more businesses are using them as a virtual "concierge." Take the Shopify platform, for instance—they are known for using chatbots, which helps to boost sales.

What's their role in marketing? They automate the initial steps of the marketing process, which saves you an incredible amount of time!

4. Videos Are Effective

Did you know that 73% of Americans use YouTube? Ultimately what this means is that half the population is watching videos. Don't forget, there are other video platforms as well.

Given that, it's not surprising to know that video digital marketing is as big as it is today. After all, there's a huge audience. Chances are, you'll easily be able to win the attention of potential customers!

Familiarizing Yourself With the Different Marketing Trends

And there we have it—four digital marketing trends for 2019. Why not take advantage of them? There are just so many things that you can do for your brand!

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